Magazine B – Issue 68: Instagram

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.

CONTENT

INTRO

EDITOR’S LETTER

HASHTAGS
Cultural impacts of hashtags highlighted by the media

NEW GENERATION
The ways the digital native generation exploits Instagram

OPINION
Eva Chen, Head of Fashion Partnerships at Instagram

PEOPLE
Lifestyles of global influencers producing distinct and authentic content

CREATIONS
A typical content genres on Instagram offering new perspectives

OPINION
Ian Spalter, Head of Design at Instagram

PRODUCTS
Instagram’s various user- centric solutions quickly reflect community feedback

INVITATION
The IGTV launch event held in San Francisco

OPINION
Marcus Fairs, Editor-in-Chief of Dezeen

GROUNDBREAKERS
Unconventional uses of Instagram as a business platform beyond promotion and marketing

INSTAGRAMMABLES
Instagram’s influence on recognition of space, its practicality, and aesthetics

BRAND STORY
Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

HEADLINES
Instagram’s recent one- year trajectory and future projection seen through major media headlines

DICTIONARY
Hashtags as keys to understanding these contemporary times

PIONEERS
Seven founders of powerful social media platforms that are leading sociocultural changes

CULTURE
Instagram’s internal teams and their approach to defending and guiding community values

INTERVIEW
Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

FIGURES
Instagram’s steep growth and leverage seen through numbers

REFERENCES
OUTRO