Magazine B – Issue 51: Mr Porter

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men’s e-commerce market and become a bona fide role model for industry latecomers.

INTRO

EDITOR’S LETTER

UNBOXING
Customer reviews of Mr Porter on Instagram

DIRECTORY
Using the website

OPINION
Fashion Consultant, Creative Director Sangjae Jay Lee

BRANDS
A look at the fashion industry through Mr Porter’s brand lineup

SERVICE
Increasing competitiveness through service innovations

MR.
The ideal man according to Mr Porter

OPINION
Mr Porter Creative Director Ben Palmer

MEDIA
Securing content capacity that rivals major media outlets

VENUE
Where you can find The Mr Porter Post

DISTRIBUTION CENTER
Distribution centers scattered around the outskirts of London

BRAND STORY
The rise and growth of an e-commerce innovator

MILESTONE
Comments by the media and Mr Porter on the company’s three major milestones

MARKETING
The brand’s increased levels of experience- based marketing

STYLE COUNCIL
A stylish team of advisors from various backgrounds

E-TAILERS
Seven online retailers who have changed the terrain of luxury fashion

INTERVIEW
Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman

FIGURES
Mr Porter by the numbers

OUTRO