WM Brown Magazine – Issue 24

WM Brown is an independent American men’s magazine created by photographer, writer and editor Matt Hranek. Its world brings together classic style, travel, food and drink, cars, watches and craftsmanship — always with a preference for places, objects and people with character rather than whatever happens to be new.

Issue 24, Fall/Winter 2026, travels widely in search of the people and places that inspire the WM Brown world. The issue visits a remote whisky distillery on the Isle of Harris, tours the Stetson hat factory in Texas and catches up with legendary chef Jacques Pépin at his home in Connecticut.

Elsewhere, the magazine recounts a vintage-car rally through Umbria and explores the archives of a legendary Japanese menswear brand — connecting clothing, craft, travel and motoring through the kind of personal stories that have become central to WM Brown.

For the cover story, the team travels from London to the Goodwood Revival in appropriately impeccable style. Taken together, Issue 24 moves between Britain, Italy, Japan and the United States, celebrating craftsmanship, traditional skills and the particular rituals that turn clothing, cars, food and travel into something more memorable.

About WM Brown
WM Brown began as Matt Hranek’s William Brown Project before becoming a print magazine in 2018. Inspired by Hranek’s interests in tailoring, simple food, cocktails, travel, outdoor pursuits and classic cars, the magazine is published three times a year and approaches men’s lifestyle through highly personal photography, writing and recommendations.