TEMPURA Magazine – Number 22: 1990: Japan’s Golden Age?

TEMPURA, a magazine about japan: japan as you‘ve never read it before,

TEMPURA Magazine was born in 2019. Its mission? To open the doors to a Japan far removed from clichés. Co-founded by Emil Pacha Valencia, Editor-in-Chief, Clémence Fabre, Artistic Director, and Olivier Cohen de Timary, Publishing Director, TEMPURA is a magazine aimed as much at lovers of Japan as at curious readers seeking inspiration.

If Japan's cities are the receptacle for all our desires for shopping and late-night outings, it's the Japanese countryside that makes our hearts race. Just a few minutes on social media are enough to realize this: videos worthy of a Miyazaki anime; pastel-colored photos of septuagenarian farmers picking daikon; Young couples from the new countryside walking their Shiba Inu through the rice fields... Let's face it: the Japanese countryside is a dream come true.

Does that mean we should hand in our resignations and go in search of one of the many akiya, those empty houses that can be bought for next to nothing? Won't the rural exodus eventually lead to the collapse of this idealized image? And will these young urbanites who are leaving everything behind for a better, gentler life, closer to nature, be enough to save the countryside? The answer is in this new 196-page issue!

In this issue:

The 1990s may well be the decade that best captures the upheavals of modern Japan. When the economic bubble burst, the country was left dazed, as if waking from a bad dream. Suddenly, everything once taken for granted had to be reimagined: work, gender relations, consumer habits, aesthetics, fashion, art… If you want to understand today’s Japan and its cultural influence over the past thirty years, this is where it all begins. Tempura No. 22 — “1990: Japan’s Golden Age?” is available for pre-order for just a few more days on Ulule. 

Language: Bilingual (French / English)