Shoes Master Magazine – Volume 43 (SS 25)

Shoes Master is a shoes and sneaker magazine.

(JAPANESE LANGUAGE ONLY)

Since its launch in the spring of 2004, the shoes and sneaker magazine SHOES MASTER has been published twice a year, at the end of March and September. This issue, the 43rd in the series, features Atmos, which celebrates its 25th anniversary. It features a special feature on Atmos's present, past, and future, which has led Japan's sneaker culture at the forefront. In addition, the 260 pages in total will bring you the latest spring and summer sneaker topics, including new models from 32 brands carefully selected by the editorial department and exclusive models from 9 shops.

[Special feature] Atmos's past and future as it celebrates its 25th anniversary.

Going back a quarter century, Atmos opened in Harajuku, Tokyo in 2000 as a pioneer of proposal-based sneaker select shops. The store, with only 55 carefully selected pairs of sneakers neatly lined up on box shelves, is like an art gallery, setting it apart from the cluttered parallel import stores around it. This year, Atmos celebrates its 25th anniversary. No one would have expected back then that this small shop would later grow into one of Japan's leading sneaker shops. The sneaker industry is full of ups and downs. It is no easy feat to maintain support for such a long period of time for 25 years. This time, we will focus on the present, past, and future of Atmos and explore the essence of its appeal from three angles: "Current store development in Japan and Southeast Asia," "New products for spring 2025," and "Archive of past masterpieces."

[Special feature] Working Shoes are Beautiful. Shoes for working people are beautiful.

Working shoes are safe and protect the feet at dangerous work sites. In recent years, they have been supported not only by people who work on site, but also by outdoor enthusiasts and bikers, and many people enjoy them as sneakers. We will introduce notable models from Asics, Mizuno, and Converse.

[Special Close-up]
ASICS SportStyle's vision for the future
Where is ASICS SportStyle headed?
Mizuno Sportstyle Best Selection & GORE-TEX Brand
Latest models and partnership with Gore-Tex brand
ABC-MART GRAND STAGE GINZA
A new flagship store is born, topping the approximately 1,000 stores in Japan
[Regular Project]
CLOSE UP “BRAND” NEW ITEMS New models from 32 brands carefully selected by the editorial department
NIKE SPORTSWEAR / adidas / New Balance / PUMA / VANS / Salomon Sportstyle etc.
CLOSE UP “SHOP” NEW ITEMS Exclusive models from 9 shops carefully selected by the editorial department
EDITOR'S SELECT The best 15 models of this season selected by the editorial department
2025 S/S COMPLETE CATALOG The latest sneaker catalog for spring/summer 2025

Language: Japanese