Shoes Master Magazine – Volume 39 (SS 23)

Shoes Master is a shoes and sneaker magazine.

(JAPANESE LANGUAGE ONLY)

Since its launch in spring 2004, the shoes and trainers magazine SHOES MASTER has been published twice a year at the end of March and September. This issue, the 39th in the series, features a special feature entitled 'Southeast Asia's Sneaker Fever' (Part 1), reporting on the forefront of the sneaker scene in Southeast Asian countries that continue to experience remarkable economic growth. It also brings you the latest trainer topics for spring/summer. Total 254 pages.

Special feature.
Southeast Asia's Sneaker Fever Part 1: Indonesia/Thailand
Southeast Asian countries continue to enjoy remarkable economic growth. In recent years, street culture centred on fashion has been on the rise, and sneaker fever is also rising rapidly. What kind of trainers are being supported locally? With sneaker culture in Japan, Europe and the US reaching maturity and the market saturated, what direction will Southeast Asian culture and the market take in the future? In this first part of a two-part series, we take a look at Jakarta, Indonesia and Bangkok, Thailand.
Why is ATMOS focusing on Southeast Asia? / Southeast Asian sneaker freaks / Pioneers driving Southeast Asian trainer culture / Sneaker culture past and present, from key local figures.

'Sneaker culture in South Korea today'
According to Kojima Fubun of ATMOS, "It is no exaggeration to say that the street scene in South Korea is now as active as in Japan, and a unique culture is being established. To find out what is really going on, we went there with Kojima. In order to find out, Kojima and his team went there to interview the creators and shop owners who are leading sneaker culture in South Korea, as well as sneaker freaks who own huge collections of sneakers.

What does it mean to own a pair of trainers nowadays?
As online services evolve, the meaning of 'ownership' is changing. Sneakers are no different. All kinds of trainers, whether rare and hard-to-find or vintage with historical value, can now be found on the internet. If you want to (and if you pay for it), you can always have them at your fingertips. What does it mean to "own a pair of trainers" nowadays? Where does the motivation to keep them with you come from? In this interview project, we ask people from all walks of life who love trainers about the meaning of "owning trainers" once again.
Hiroshi Fujiwara / Hidefumi Motomei / Jason Mark / Katsushige Kamamoto / Manabu Tsuyoshi / Motoshi "POGGY" Ogi / Kenji Yamamoto / Yusuke Takei

Special Close-up.
SANDAL MASTER Teva Revolution!
～Part 3 - A new look at the appeal of Teva, which celebrates its 40th anniversary next year.

Co-Founder of Allbirds Interview with Tim Brown
Interview with Tim Brown, one of the founders of Allbirds

New Balance 2023 SS Best Selection Part 4
Interview with Billy's Buyer with the latest models

Mizuno Sportstyle x non-native
Co-creation of a new model with non-native. Interview with Takayuki Fujii, designer.

＜OTHER CONTENTS＞
CLOSE UP "BRAND" NEW ITEMS New models from 32 brands carefully selected by the editorial department
NIKE ACG / VANS / PUMA / ASICS SportStyle / HOKA / SALOMON / On etc.
CLOSE UP "SHOP" NEW ITEMS Exclusive models from 8 shops carefully selected by the editorial department.
EDITOR'S SELECT 9 best models of the season, selected by the editorial department
2023 SPRING/SUMMER COMPLETE CATALOG Latest sneaker catalogue for spring/summer 2023