Magazine F – Issue 16: Namul – Cover
Magazine F

Magazine F – Issue 16: Namul

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Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table.

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Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.


The theme of the sixteenth Magazine F is ‘Namul’. Herbs are edible plants collected from mountains or fields, or food made by seasoning them. Although there are herbs in neighboring countries such as Japan and China, it is difficult to find a place that has used various kinds of herbs in daily food for a long time as in Korea. As well as rice and side dishes, it is also found to be used as an ingredient in soup or made into a dessert. Since most of the country is mountainous, a culture of collecting seasonal herbs and enjoying them at the same time has developed. In particular, the herbs that represent the local food culture, such as bracken from Jeju Island, horseradish and horseradish horseback riding from Gangwon-do, and perennial herbs grown on the seaside in Uljin, Gyeongbuk, are even more important in that they capture the concept of local food and collectible cuisine, which has been a hot topic in the contemporary food scene. It's getting attention.

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