Magazine B – Issue 93: The Balvenie

Amid the waves of numerous brands sweeping the globe, Magazine B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well-balanced brand by four standards—beauty, practicality, price, and philosophy—Magazine B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

The Balvenie is a single malt whisky brand based in Speyside, Scotland. Founded in 1892 by William Grant, the brand’s philosophy rests on a 130-year-old manufacturing process that values manual processes and the use of technology to augment human skills. The Balvenie malt master David Stewart developed the first cask finishing technique to age whisky in two different oak barrels—evidence of the brand’s ability to stay on the cutting edge while honoring its heritage. This experiment brought about one of the most-talked about single malt whiskies today: the DoubleWood 12 Year Old. Even in modern times when profit margins and efficiency are critical for businesses, The Balvenie continues with its balance of tradition and innovation to create unique offerings in the whisky market.

Language: English