Founded in 2002 by Rolf and Mette Hay in Copenhagen, Denmark, Hay is a home and lifestyle brand offering a wide selection of essential products from home and office furniture to accessories such as mirrors, hangers, and glassware. Firmly rooted in their design philosophy, Hay has collaborated with emerging designers and brands to expand their scope, infusing the latest technology into traditional Danish aesthetics. Hay’s design, pricing, and retail strategies have proven to be deliberate in advocating a unique Danish style suited for contemporary living.
Magazine B – Issue 72: Hay
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Preorder now: restock ships mid-June!
INTO THE CITY
Six creators based in Copenhagen discuss Danish design and Hay
Anthony Aconis, branding expert
A beginner’s guide to drone terminology and regulations
IN HAY HOUSE
Hay’s flagship store located in Copenhagen’s largest commercial district
Six keywords and products that represent Hay’s design philosophy
Ronan & Erwan Bouroullec, designers
Hay’s design philosophy seen through various collaboration works
Brand orientation reflected in Hay’s market-concept kitchenware collection
Dan Stubbergaard, founder and creative director of Cobe Architects
Hay products in homes and offices of Hay lovers
FUN & FUNCTIONALITY
Hay’s growth story and its proposition of new Danish design
The ideal balance of quality and price achieved through Hay’s manufacturing process
Hay’s Copenhagen office in charge of the brand’s creative side
Hay’s partnership with Herman Miller signals full-scale expansion into North America
Hay’s design foundation laid by prominent designers of 20th century Denmark
Rolf & Mette Hay, cofounders of Hay
Denmark’s furniture market and Hay’s growth seen through numbers