• Magazine B – Issue 69: Maison Kitsuné – Cover
  • Magazine B – Issue 69: Maison Kitsuné – Inside 01
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Magazine B

Magazine B – Issue 69: Maison Kitsuné

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Beginning in Paris, France, in 2002, Maison Kitsuné has taken steps to broaden its repertoire, encompassing a sharp-eared music label spotlighting up-and-coming musicians, a fashion house known for its exquisite interpretation of the “preppy look,” and a café chain embodying the brand’s spirit. Even after growing into a global brand commanding an international fandom, Maison Kitsuné continues to stride into new territories of fashion and lifestyle, flexibly shifting its shape just like its namesake, the mythical Japanese fox.

CONTENT

INTRO

EDITOR’S LETTER

PERSPECTIVES
Four distinct perspectives on Maison Kitsuné

EXPLORATION
Maison Kitsuné boutiques in Paris, Tokyo, and Seoul

OPINION
Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné

LABEL
The origin of Maison Kitsuné, the ever-expanding music label Kitsuné

COMPANIONS
Maison Kitsuné testimonies by those who witnessed its birth

WORKSHOPS
Artists who have redefined the parameters of the brand’s visual identity

OPINION
Alice Pfeiffer, fashion journalist and sociologist

MODERN PARISIEN
Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné

CLUB KITSUNÉ
The natural and flexible lifestyles of Kitsuné fans

OPINION
Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné

CAMPAIGN
The brand campaigns tell spontaneous and fluid stories

LOOKS
The balance between classic and quirky in Maison Kitsuné apparel

COLLABORATIONS
Collaboration networks that bolster the brand’s presence

KITSUNÉ VIBES
Daily communication and connections happening at Café Kitsuné

BRAND STORY
Maison Kitsuné’s path of expansion from music to fashion to lifestyle

KEYWORDS
Key elements that comprise the brand image

ABOUT PREPPY
Preppy style seen in social contexts of each era

ATELIER
Paris and Tokyo offices of Maison Kitsuné

PEOPLE
Team members of Maison Kitsuné’s offices and cafés

FOUNDERS’ FAVORITE
The two founders’ tastes that became the basis of the brand’s sensibility

FIGURES
Maison Kitsuné’s business strategies and accomplishments in numbers

REFERENCES
OUTRO