Magazine B – Issue 38: Patagonia
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
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Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.
Comments and views about Patagonia on websites and in social media
Patagonia’s products consist of outdoor clothing and gear, food, and publications
The quintessence of Patagonia as revealed in the brand’s products
INTO THE HQ
Ventura, the birthplace of Patagonia, shares some resemblance with the brand
Matt Stoecker, environmentalist
Patagonia seen from the perspective of its partners
Patagonia adds value to its products through the spirit of recycling
Bellinda Baggs and Adam Kobayashi, professional surfers
The consumption trends, lifestyles, and values of Patagonia users and supporters
Masamichi Toyama, President of Smiles, parent company of Pass the Baton
BRAND TO BRAND
Other brands sharing Patagonia’s philosophy are frequently used by Patagonia lovers
Other brands influenced by Patagonia, or sharing Patagonia’s philosophy
The breath of nature in Patagonia products
The Patagonia story has unfolded under founder Yvon Chouinard’s philosophy of cherishing nature
Everyday scenes from the Patagonia campus
Interviews with employees from different departments provide a broad understanding of the brand
Rose Marcario, President and CEO of Patagonia
20 MILLION & CHANGE
20 Million & Change, an investment fund for ventures promoting social and environmental values
Major CSR activities conducted by Patagonia to benefit the environment and society
A discourse with Yvon Chouinard, Founder of Patagonia
The results achieved by Patagonia’s diverse CSR activities
FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Patagonia’s core values.