Magazine B – Issue 31: Diptyque

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Diptyque is a French fragrance brand founded in 1961 by three artists—Yves Coueslant, Desmond Knox-Leet, and Christiane Gautrot. Both its fragrances and its designs are original and evocative, making Diptyque one of the most recognizable brands straddling the niche and luxury markets.

CONTENT

PUBLISHER’S NOTE

COMMENTS
Some fragrant moments with Diptyque captured on Instagram

SURVEY
Lifestyle brand preference survey, with a focus on fragrances

MARKETS
Perfumes Perfume market brand positioning analysis
Scented Candles
Scented candle market brand positioning analysis

OPINION
Myrto Dimoula, a lover of scented products

SHOPS
Reputations
Diptyque seen through the lens of concept stores that carry the brand

INNER SPACE
Lineup
Diptyque’s product lineup from scented candles to skin care products
Representations
Diptyque’s individuality revealed in its interpretations of candle fragrances
Design Language
Perfume brand vision as revealed in bottle and label design

OPINION
Kitae Kang, CEO of Maison des Bougies, a scented candle brand

RECOLLECTIONS
The special memories and objects recalled in Diptyque fragrances

OPINION
St.phane Jaulin, former beauty section director at the select shop Colette

INFLUENCE
Niche Startups
Boutique fragrance brands create new possibilities

LIFESTYLE
Scent Layering
Scent layering reveals the user’s individuality in diverse ways

B’S CUT
Capturing of Memories
Photo essay by photographer Marion Berrin

BRAND STORY
From the foundation by three artists as a small fabric boutique to becoming an iconic global fragrance brand

BEHIND THE DESIGN
Diptyque’s design language looked through six elements

EPISODES
Some of the stories behind the development of Diptyque’s representative materials and products

CELEBRITY’S NOTES
Celebrity comments on Diptyque

34TH BLVD. SAINT-GERMAIN
A visit to Diptyque’s flagship store

INTERVIEWS
Fabienne Mauny, Managing Director Myriam Badault, Marketing & Product Creation Director

FIGURES
The global scented product market and brand positioning

FACTS
Interesting Diptyque facts

FROM THE EDITOR IN CHIEF
Diptyque’s core values

OUTRO