Magazine B – Issue 16: Aesop (2nd Edition)

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Aesop Aesop, which was introduced as the 16th issue of Magazine B in 2013, is revised to a new edition in 2022 to visit you.

After its publication, the issue of Aesop, which has been loved by readers even now, and is considered the bestseller of the magazine <B>, has dealt with the contents that were not included in the first edition through the publication of the second edition for the first time in 9 years. You can experience the expanded story of the brand, focusing on the stories of the interviews with the founding members of Aesop, the headquarters office, and the planning and production of the store.

Aesop, a cosmetic brand founded in Melbourne, Australia in 1987 by Dennis Pafitis, has maintained the consistent attitude that the brand's existence is to provide products that are faithful to the function for a healthy life and skin balance. Watching them walk gives us a hint of what we need to do to enjoy the richness of life.