Magazine B – Issue 100: Magazine B

Amid the waves of numerous brands sweeping the globe, Magazine B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well-balanced brand by four standards—beauty, practicality, price, and philosophy—Magazine B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

Magazine B’s 100th brand is "Magazine B," which introduces well-balanced brands in a documentary format each issue. From its 170×240mm format, its original themes, and its international distribution in English, Magazine B's 15 years of experimentation and selection have created a new wave in the magazine scene. In its 100th issue, Magazine B explores the perspectives of brands that have become ingrained in our everyday lives, alongside the vivid voices of those who create print media, revisiting the future direction of media today.

Founded by Jo Soo-yong in November 2011, Magazine B is a documentary magazine that selects and highlights "balanced brands" based on four criteria: philosophy, price, aesthetics, and practicality. Back when magazines were primarily focused on delivering the latest news and trends, Magazine B presented a series of periodicals, viewing brands as narrative entities. Today, Magazine B has established itself as a brand guide and collectible for creative readers worldwide. Expanding its experiential reach with podcasts, videos, and offline stores, Magazine B is preparing for its next journey as a comprehensive media brand encompassing brand content.