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Popeye – Issue 912: New Life & Fashion

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POPEYE magazine is the “Magazine for City Boys”.


The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read POPEYE magazine.  

Popeye – Issue 912: New Life & Fashion

People who moved to Tokyo, people who got a job,
Or people who moved to the next town and changed their environment,
someone who is about to start something
A spring fashion feature for everyone making a fresh start.
New life will surely change the clothes you need.
Let's stop and think for a moment.

A big change in the environment that happens in the season of spring.
It's a peaceful and relaxing time, but I'm struggling with the unfamiliar rhythm of life.
Anxiety and anticipation mixed up in the new year,
It even feels like you've wandered into another universe.
When I looked in my closet, the clothes I liked until last year,
Somehow I started to feel like it didn't suit me at the moment,
It makes me want to add another piece to my wardrobe.
What kind of clothes will I need for my new life?
I'd like to have someone like a best friend that I can hang out with all the time.