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Magazine B

Magazine B – Issue 59: Danner

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Founded in 1932, Portland-based Danner started out by crafting boots for loggers. Based on the strong quality of work boots that the company has become known for, Danner has expanded its product range to outdoor and fashion and has remain dedicated to the ethos of craftsmanship that has underpinned the brand for 85 years.

CONTENT

INTRO

EDITOR’S LETTER

SPOTTED
Danner spotted on social media

AIRPORT WAY STORE
The Airport Way Store embodies Danner’s brand heritage

OPINION
Alfredo Contreras, Senior Pattern Engineer and the longest-serving employee at Danner

ORIGIN
Danner’s archive models show the brand’s evolution

MANUFACTURING
Danner’s factory in Portland, the symbol of American craftsmanship

LINEAGE
Danner’s models representing each category

INNER SPACE
The details that characterize Danner

RECRAFTING
Danner’s Recrafting Center restores long-worn boots to their original look

OPINION
Chris Ledbetter, Product Designer at Danner

PORTLANDERS’ ESSENTIALS
Portlanders in different occupations talk about Danner

UNION WAY STORE
A lifestyle concept shop inside the Union Way arcade

OPINION
Shinsuke Nakada, Director of the men’s casual division at Beams

BELONGINGS
Well-crafted items selected by wearers

NETWORK
The styles and viewpoints of Danner’s collaboration partners

GOING OUT
The outdoor setting of Oregon, where Danner was born and grew

BRAND STORY
The birth and development of Danner

ANATOMY
The strengths of Gore-Tex® and Vibram®, the materials used in Danner boots

STRUCTURE
LaCrosse Footwear, where Danner belongs

EPICENTER
Portland is reborn as a hub for the sports footwear industry

THANK YOU NOTES
Messages from Danner users

INTERVIEW
Laurie Thomas, Director of Marketing and Steve Bellati, Vice President of Product

FIGURES
The outdoor shoes industry and Danner by the numbers

REFERENCES
OUTRO