Magazine B – Issue 49: Netflix

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation. 10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as ‹House of Cards› and ‹Orange is the New Black› all at once, Netflix was able to bring ‘binge-watching’ to the forefront of our culture and is now viewed by many as the future of entertainment.

INTRO

EDITOR’S LETTER

MARKET
Reporting on media trends from entertainment capital LA

INNER SPACE
Revelations of the Netflix UI

OPINION
Taehoon Park, Frograms CEO

HEAD OFFICE, LOS GATOS
Nucleus of product development and engineering

LABORATORY
Netflix’s technology: what makes it so innovative and where it’s headed

OPINION
Grant McCracken, Anthropologist

ADAPTATION
How Netflix has changed media and our way of life

HEAD OFFICE, LOS ANGELES
Content and marketing control center

PRODUCT
Netflix Originals by genre

OPINION
Ted Sarandos, Netflix CCO

STUDIO
Why Netflix is here to stay, according to the names behind Netflix Originals

B’S CUT
How Internet TV has changed the way we watch content

BRAND STORY
The birth and growth of Netflix

FACTS
Netflix past and present: the story behind the story

NATIVE AD
Inventive ways Netflix spreads the word

COMMANDMENTS
Defining Netflix's company culture in seven values

REED HASTINGS
An interview with the Netflix CEO

FIGURES
Netflix in numbers

OUTRO