{"title":"Magazines","description":"","products":[{"product_id":"offscreen-issue-8","title":"Offscreen – Issue 08","description":"\u003cspan\u003eOffscreen No8, our second issue of 2014, brings you conversations with Australian-born banking maverick Josh Reich; New Orleans-based ed-tech entrepreneur Jennifer Medbery; the founder of award-winning digital agency Big Spaceship, Michael Lebowitz; MOO.com creator and print devotee Richard Moross; trailblazing Paper and Pencil maker Georg Petschnigg; and Twitter's Vice-President of Design, Mike Davidson.\u003c\/span\u003e","brand":"Offscreen","offers":[{"title":"Default Title","offer_id":706919645,"sku":"","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_offscreen_08_cover.jpg?v=1410372002"},{"product_id":"the-travel-almanac-issue-10-limited-edition","title":"The Travel Almanac – Issue 10 (limited edition)","description":"\u003cp\u003e\u003cstrong\u003eThe Travel Almanac explores the topics of traveling and temporary habitation from the personal perspectives of innovative figures in the fashion, music, art, and film world.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003eFEAT. CONTRIBUTIONS BY AND CONVERSATIONS WITH :\u003cbr\u003e- Richard Prince\u003cbr\u003e- Jeremy Scott\u003cbr\u003e- Staz Lindes\u003cbr\u003e- Michael Shannon\u003cbr\u003e- Kurt Vile\u003cbr\u003e- Hayden Dunham\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e- Alice Cohen\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e+ Butte Montana Special \u0026amp; Istanbul Bath Houses and much more..\u003cbr\u003e\n\u003cdiv\u003e178 pages\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIncludes THE TRAVEL DIARY: \"Last Chance To Try\" by Juergen Teller\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e66 page photo booklet\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Travel Almanac","offers":[{"title":"Default Title","offer_id":17493804161,"sku":"","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_the-travel-almanac_10_cover_jeremy-scott_501373ac-45e2-40cb-890d-79bf83c7e615.jpg?v=1505477269"},{"product_id":"magazine-b-issue-43-berlin","title":"Magazine B – Issue 43: Berlin","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eThis month, B looks into the city of Berlin as a brand. We suspect that many of our readers will be curious as to why a brand documentary magazine decided to feature a city and why that city happened to be Berlin. Well, from its very beginnings, B has aimed to help readers broaden their perspective on brands. As such, rather than pigeonholing what constitutes a ‘brand’ to just consumer products, we believe that physical spaces and people are just as deserving of the term. Our January\/February issue on Berlin is a natural continuation of this belief.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch like the fall of the Berlin Wall— the defining symbol of the thaw of the Cold War— Berlin is a city where borders are crossed and prejudices are torn down. Treading across and blurring perimeters of commerce and art, high culture and low culture, the traditional and the modern, the city heartily welcomes peoples and cultures of all kinds. Turkish street food alongside a fine dining restaurant run by a gangster-turned-Michelin star chef; an art gallery nestled in a WWII bunker and an airport transformed into a park— these are just a few examples of the spirit of diversity that prevail throughout the city of Berlin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCONTENT\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eAREA 1 - MITTE\u003c\/h4\u003e\n\u003cp\u003eAt the center of Berlin’s tourist attractions, each street has its own distinct characteristics\u003c\/p\u003e\n\u003ch4\u003eCREATORS\u003c\/h4\u003e\n\u003cp\u003eMultinational creators are building up a distinctive Berlin culture in their own unique ways\u003c\/p\u003e\n\u003ch4\u003eAREA 2 - PRENZLAUER BERG\u003c\/h4\u003e\n\u003cp\u003eAn area where you can find places that are small and unique\u003c\/p\u003e\n\u003ch4\u003eAREA 3 - KREUZBERG\u003c\/h4\u003e\n\u003cp\u003eThe diversity of Berlin’s cultural scene continues to evolve\u003c\/p\u003e\n\u003ch4\u003eAREA 4 - NEUKÖLLN\u003c\/h4\u003e\n\u003cp\u003eA carefree neighborhood that is driven by the spirit of artists\u003c\/p\u003e\n\u003ch4\u003eAREA 5 - TIERGARTEN\u003c\/h4\u003e\n\u003cp\u003eA contemporary commercial district has formed around parks and zoos\u003c\/p\u003e\n\u003ch4\u003eSOUVENIR\u003c\/h4\u003e\n\u003cp\u003eItems that inhabit the essence of Berlin\u003c\/p\u003e\n\u003ch4\u003eBRAND SCENE\u003c\/h4\u003e\n\u003cp\u003eStores for international brands that reflect the unique local culture and aesthetic\u003c\/p\u003e\n\u003ch4\u003eTRANSPORTATION\u003c\/h4\u003e\n\u003cp\u003eUser’s guide for Berlin's public transit system\u003c\/p\u003e\n\u003ch4\u003eAREA 6 - CHARLOTTENBURG\u003c\/h4\u003e\n\u003cp\u003eA cultured borough that encapsulates the olden glory of Western Europe\u003c\/p\u003e\n\u003ch4\u003eAREA 7 - ELSEWHERE\u003c\/h4\u003e\n\u003cp\u003eOther areas that reveal the hidden facets of Berlin\u003c\/p\u003e\n\u003ch4\u003eMAP\u003c\/h4\u003e\n\u003cp\u003ePlaces where a traveler can enjoy both familiarity and convenience\u003c\/p\u003e\n\u003ch4\u003eREFERENCES\u003c\/h4\u003e\n\u003cp\u003eBooks that introduce Berlin from different perspectives\u003c\/p\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":17901410881,"sku":"","price":31.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_43_berlin_cover_932941be-1d5e-4430-9f8e-c31a6d1936f1.jpg?v=1491337990"},{"product_id":"magazine-b-issue-34-leica","title":"Magazine B – Issue 34: Leica","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eFrom its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCONTENT\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eINTRO\u003c\/h4\u003e\n\u003ch4\u003ePUBLISHER’S NOTE\u003c\/h4\u003e\n\u003ch4\u003eCOMMENTS\u003c\/h4\u003e\n\u003cp\u003eComments from Leica users across the globe and records of the moments they have shared with Leica\u003c\/p\u003e\n\u003ch4\u003eINTO THE SHOPS\u003c\/h4\u003e\n\u003cp\u003eScenes from Leica stores around the world\u003c\/p\u003e\n\u003ch4\u003eOPINION\u003c\/h4\u003e\n\u003cp\u003eJeffrey Hirsch, owner of the New York camera shop Foto Care\u003c\/p\u003e\n\u003ch4\u003eINNER SPACE\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eProduct Scenes\u003c\/b\u003e\u003cbr\u003eLeica’s unique show window displays revealing the brand’s identity\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBasic Lineup\u003c\/b\u003e\u003cbr\u003eClassic product lineups encompassing Leica’s past, present, and future\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExtended Lineup\u003c\/b\u003e\u003cbr\u003eProducts born out of Leica’s confidence and spirit of collaboration\u003c\/p\u003e\n\u003ch4\u003eVS\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eFunction\u003c\/b\u003e\u003cbr\u003eA look at Leica’s attempts to differentiate itself in the digital market\u003c\/p\u003e\n\u003ch4\u003eOPINION\u003c\/h4\u003e\n\u003cp\u003eFilm director Chan-wook Park\u003c\/p\u003e\n\u003ch4\u003eSHOPS\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eIndependent Dealers\u003c\/b\u003e\u003cbr\u003eIndependent dealers retailing Leica products in their own ways\u003c\/p\u003e\n\u003ch4\u003eUSER CHOICE\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eAttachment\u003c\/b\u003e\u003cbr\u003eFour Leica users who each have different reasons for liking the brand\u003c\/p\u003e\n\u003ch4\u003eBRAND TO BRAND\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eMedia Inspiration\u003c\/b\u003e\u003cbr\u003eLeica users talk about the media outlets that inspire them\u003c\/p\u003e\n\u003ch4\u003eOPINION\u003c\/h4\u003e\n\u003cp\u003eBritish conceptual artist Rolf Sachs\u003c\/p\u003e\n\u003ch4\u003eTHE DECISIVE MOMENT\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eArtworks\u003c\/b\u003e\u003cbr\u003eRecords of the scenes captured by 10 photographers\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTools\u003c\/b\u003e\u003cbr\u003eThe value of Leicas as tools\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStories\u003c\/b\u003e\u003cbr\u003eThe philosophies and attitudes of 10 photographers\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe Field\u003c\/b\u003e\u003cbr\u003ePhotographers capturing photos in the field\u003c\/p\u003e\n\u003ch4\u003eBRAND STORY\u003c\/h4\u003e\n\u003cp\u003eLeica’s unique philosophy and technologies helped it rise from its origins as a small microscope maker to the peak of the camera industry\u003c\/p\u003e\n\u003ch4\u003ePARTNERSHIP\u003c\/h4\u003e\n\u003cp\u003eLeica’s partners share common business or cultural experiences with the German camera company\u003c\/p\u003e\n\u003ch4\u003eTIMELINE\u003c\/h4\u003e\n\u003cp\u003eAn analysis of the global camera market with a chronology of significant events\u003c\/p\u003e\n\u003ch4\u003eRECOGNITION\u003c\/h4\u003e\n\u003cp\u003eThe prestige of the Leica seen in comments by public figures\u003c\/p\u003e\n\u003ch4\u003eQUOTES\u003c\/h4\u003e\n\u003cp\u003eQuotes by Leica CEO Alfred Schopf\u003c\/p\u003e\n\u003ch4\u003eFIGURES\u003c\/h4\u003e\n\u003cp\u003eSignificant figures in the history of Leica\u003c\/p\u003e\n\u003ch4\u003eFROM THE EDITOR IN CHIEF\u003c\/h4\u003e\n\u003cp\u003eThe Editor in Chief offers his observations on Leica’s core values\u003c\/p\u003e\n\u003ch4\u003eOUTRO\u003c\/h4\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":17903190785,"sku":"","price":31.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_34_leica_cover_8d640019-b5f1-4576-9eea-d42dd5f8a7f4.jpg?v=1502435556"},{"product_id":"magazine-b-issue-33-vitra","title":"Magazine B – Issue 33: Vitra","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarted in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. 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Its signature bricks offer unlimited building possibilities and let a wealth of creative ideas emerge through play for anyone. Behind the worldwide popularity of lego, there lies a set of meticulous calculation based on thorough knowledge in engineering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCONTENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2 INTRO\u003cbr\u003eLEGO, whose history spans eight decades, has long been faithful to the basics of bricks being assembled to make something. B  has spared some time to take a close look at people stacking one brick at a time to build the objects they envision.\u003cbr\u003e\u003cbr\u003e32 LINE UP\u003cbr\u003eLEGO currently offers a vast range of products in the market. 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B  contacted LEGO fans from each age group to take a look at the LEGO sets they have assembled and share the stories behind them.\u003cbr\u003e\u003cbr\u003e64 ORIGINALITY \/ MODULARITY\u003cbr\u003eWhat stands out among LEGO’s numerous strengths and features are bricks made in standardized sizes. The toy company’s unique idea of assembly has influenced other companies in the industry to the extent that consumers can easily find some similarities in their products. Furthermore, LEGO bricks see no limits in creating variations. B  met a number of passionate LEGO fans, spanning from those who are creating a series of replicas to an artist who is unleashing a wealth of imagination.\u003cbr\u003e\u003cbr\u003e88 PART IN SPACE\u003cbr\u003eLEGO bricks make up a significant part of the interior design in some places. B  visited those places to find out why they have chosen LEGO bricks to decorate their spaces.\u003cbr\u003e\u003cbr\u003e96 BRAND TO BRAND\u003cbr\u003eB  has discovered what other toy brands LEGO fans favor or have preferred in the past.\u003cbr\u003e\u003cbr\u003e109 B'S CUT\u003cbr\u003eA set of standards often repeats itself to set a market rule and eventually establish a brand, a process which LEGO has gone through in its history. This section is a series of photographed images of brands that show similarities with LEGO in regard to pursuit and values.\u003cbr\u003e\u003cbr\u003e124 BRAND STORY\u003cbr\u003eLEGO first started as a small carpentry workshop in 1932. B  shares LEGO's insight on becoming more just than a toy brand, as well as some untold stories.\u003cbr\u003e\u003cbr\u003e152 OUTRO\u003cbr\u003eLEGO bricks can create almost anything imaginable. Some people even claim that they can create an entire universe. Indeed, LEGO deftly mirrors people’s everyday lives.\u003c\/p\u003e\n\u003cdiv class=\"right\"\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":17904769601,"sku":"","price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_13_lego_cover_a2444b36-c804-471c-ab53-4d5793bad64f.jpg?v=1479163070"},{"product_id":"magazine-b-issue-11-intelligentsia","title":"Magazine B – Issue 11: Intelligentsia","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eIntelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCONTENT\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"left\"\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\n\u003cdiv class=\"left\"\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\n\u003ch4\u003e2 INTRO\u003c\/h4\u003e\n\u003cp\u003eCoffee can be found just about anywhere today. However, the coffee culture has a relatively short history and still faces the need for a set of standards for what it takes to make great tasting coffees. This is what has motivated Intelligentsia into starting its coffee business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\n\u003ch4\u003e10 UNDERSTANDING\u003c\/h4\u003e\n\u003cp\u003eAlthough we pop into our favorite coffee bar every day, there may still be quite a few things to learn about coffee. Here we explore how extensive coffee can be in variety and how roasting influences flavor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\n\u003ch4\u003e26 INTO THE MARKET\u003c\/h4\u003e\n\u003cp\u003eIntelligentsia currently runs coffee bars in Chicago and Los Angeles. B visited Chicago, home to the groundbreaking coffee brand, to have an inside look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\n\u003ch4\u003e36 MANNER\u003c\/h4\u003e\n\u003cp\u003eSomewhat disproportionate to the reputation and significance,Intelligentsia\u003c\/p\u003e\n\u003cp\u003eoperated only seven coffee bars in the United States. They are, however, packed with carefully chosen details that present a comprehensive take on the coffee brand. The company’s sincere in attitude impresses its customers who get to watch the coffee-making process. The bright design ideas further add uniqueness to the coffee experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"right\"\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\n\u003ch4\u003e52 INTO THE CULTURE\u003c\/h4\u003e\n\u003cp\u003eTo learn more about Intelligentsia, B endeavored to find out the tastes and preferences of the company’s baristas. 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Over the past four decades, this chronicle of galactic war and adventure has established itself as an American pop culture icon, generating tremendous revenue and attracting an enormous fandom across the globe. During that time, Star Wars has grown into a universe all its own, spawning TV series, video games, toys, and theme parks. The audio and visual technologies used in the films have also provided a foundation for Industrial Light \u0026amp; Magic and Skywalker Sound, two film production companies that have had a far-reaching impact on the film industry.\u003c\/p\u003e\n\u003cp\u003ePUBLISHER’S NOTE\u003cbr\u003e\u003cbr\u003eNEWS\u003cbr\u003eStar Wars news collected from the worldwide press after Disney’s acquisition of Lucasfilm\u003cbr\u003e\u003cbr\u003eCAST\u003cbr\u003eInterviews with the Star Wars: Episode VII The Force Awakens cast at Disney’s D23 Expo\u003cbr\u003e\u003cbr\u003eINTRO\u003cbr\u003e\u003cbr\u003eOPINION\u003cbr\u003eToshio Furusawa, CEO of a film production \u0026amp; distribution company\u003cbr\u003e\u003cbr\u003eMERCHANDISING\u003cbr\u003eStar Wars publications and products show the franchise’s commercial value\u003cbr\u003e\u003cbr\u003eVERSUS\u003cbr\u003eA comparison of media franchises that have developed a wide range of content from a single creative source\u003cbr\u003e\u003cbr\u003eOPINION\u003cbr\u003eSteve Sansweet, owner of the world’s largest Star Wars collection\u003cbr\u003e\u003cbr\u003eFANDOM\u003cbr\u003eDiverse Star Wars fan activities and their influence\u003cbr\u003e\u003cbr\u003eMECCA\u003cbr\u003eHubs of Star Wars fandom\u003cbr\u003e\u003cbr\u003eOPINION\u003cbr\u003eJiwoong Huh, film critic\u003cbr\u003e\u003cbr\u003eSTAR WARS GENERATION\u003cbr\u003eThe generation-wide experience and solidarity created by the Star Wars franchise has evolved into a shared sentiment and culture\u003cbr\u003e\u003cbr\u003eB'S CUT\u003cbr\u003eOpen Your Eyes\u003cbr\u003eFacing the Star Wars characters\u003cbr\u003e\u003cbr\u003eBRAND STORY\u003cbr\u003eA Star Wars story: A franchise rises to become an icon of American pop culture\u003cbr\u003e\u003cbr\u003eCHRONICLE\u003cbr\u003eThe social background and major events in the film industry that coincided with the rise of Star Wars as a cultural phenomenon\u003cbr\u003e\u003cbr\u003eMEDIA REPORTS\u003cbr\u003eGlobal press reports on Star Wars\u003cbr\u003e\u003cbr\u003eLUCASFILM\u003cbr\u003eLucasfilm’s achievements and their significance in the film industry\u003cbr\u003e\u003cbr\u003eREPUTATION\u003cbr\u003eStar Wars rankings, awards, and nominations\u003cbr\u003e\u003cbr\u003eDISNEY\u003cbr\u003eDisney’s story and interviews with Kathleen Kennedy and J.J. Abrams, two pillars of the Star Wars franchise since Disney’s acquisition of Lucasfilm\u003cbr\u003e\u003cbr\u003eGEORGE LUCAS\u003cbr\u003eGeorge Lucas from the critic’s point of view\u003cbr\u003e\u003cbr\u003eFIGURES\u003cbr\u003eNumbers demonstrating the values of Star Wars-branded products, the scale of its fandom, and other miscellaneous data\u003cbr\u003e\u003cbr\u003eFROM THE EDITOR IN CHIEF\u003cbr\u003eThe core values of the Star Wars brand defined by the Editor in Chief\u003c\/p\u003e\n\u003cdiv class=\"right\"\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":30954091329,"sku":"","price":27.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_42_starwars_cover.jpg?v=1491473733"},{"product_id":"magazine-b-issue-41-rolex","title":"Magazine B – Issue 41: Rolex","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eFounded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.\u003c\/p\u003e\n\u003cp\u003eINTRO\u003cbr\u003e\u003cbr\u003ePUBLISHER’S NOTE\u003cbr\u003e\u003cbr\u003eNEWS\u003cbr\u003eRolex news and rumors from press around the world\u003cbr\u003e\u003cbr\u003ePROS AND CONS\u003cbr\u003eComments on Rolex made by watch specialists\u003cbr\u003e\u003cbr\u003eOPINION\u003cbr\u003eSungwon Jang, watch repair craftsman\u003cbr\u003e\u003cbr\u003eLINEUP\u003cbr\u003eRolex watches categorized by symbolism and function\u003cbr\u003e\u003cbr\u003eLINEUP\u003cbr\u003eRolex watches categorized by symbolism and function\u003cbr\u003e\u003cbr\u003eSIGNATURES\u003cbr\u003eSome of the signature elements of Rolex watches that define modern watches\u003cbr\u003e\u003cbr\u003eVERSUS\u003cbr\u003eComparisons of Rolex models that set standards for functionality and the market\u003cbr\u003e\u003cbr\u003eOPINION\u003cbr\u003eShigeharu Aritake, antique watch dealer\u003cbr\u003e\u003cbr\u003eSECOND HANDR\u003cbr\u003eSelling vintage Rolex watches\u003cbr\u003e\u003cbr\u003eINSPIRATION\u003cbr\u003eThe sublime symbolism of a Rolex goes beyond that of a simple wristwatch\u003cbr\u003e\u003cbr\u003eCRITICS\u003cbr\u003ePerspectives on the values that Rolex has established as a brand\u003cbr\u003e\u003cbr\u003eB'S CUT\u003cbr\u003eStandard\u003cbr\u003eImages of Rolex watches as a timeless standard\u003cbr\u003e\u003cbr\u003eBRAND STORY\u003cbr\u003eRolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition\u003cbr\u003e\u003cbr\u003eMANUFACTURERS\u003cbr\u003eRolex’s four manufacturing facilities embody the essence of the brand’s technology\u003cbr\u003e\u003cbr\u003eWORD OF MOUTH\u003cbr\u003eInteresting rumors about the highly secretive brand\u003cbr\u003e\u003cbr\u003eFILMS\u003cbr\u003eRolexes in movies boast a classic image and a diversity of usage\u003cbr\u003e\u003cbr\u003eCOMMUNICATIONS\u003cbr\u003eRolex advertising campaigns by category\u003cbr\u003e\u003cbr\u003eMARKET\u003cbr\u003eFootsteps of the three big players leading the global high-end watch market\u003cbr\u003e\u003cbr\u003eFACTS\u003cbr\u003eThe growth of the Swiss watch industry and Rolex’s brand power in numbers\u003cbr\u003e\u003cbr\u003eFIGURES\u003cbr\u003eRolex’s production and operations in numbers\u003cbr\u003e\u003cbr\u003eFROM THE EDITOR IN CHIEF\u003cbr\u003eRolex’s core values defined by the Editor in Chief\u003cbr\u003e\u003cbr\u003eOUTRO\u003c\/p\u003e\n\u003cdiv class=\"right\"\u003e\n\u003cdiv class=\"reader-manual-node\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":30954155201,"sku":"","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_41_rolex_cover.jpg?v=1491474313"},{"product_id":"magazine-b-issue-10-penguin","title":"Magazine B – Issue 10: Penguin","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSince its start in 1935, Penguin has been spearheading in suggesting ideas of what a modern day publisher should pursue by offering paperbacks with affordability and portability, formulating ideas to meet the needs of the times and establishing brand identity through book design ideas. Even when sold for affordable price, penguin ensured quality of contents between the covers by finding the best-qualified authors. All of these were made possible by the founder, Allen Lane’s simple belief that “Books are for reading.”\u003c\/p\u003e\n\u003cp\u003e01:02 INTRO\u003cbr\u003eThe founder of Penguin first came up with the idea of starting his own publishing business on a platform at Exeter station after meeting a renowned writer. His idea was to introduce reading materials with more variety and accessibility than ever before.\u003cbr\u003e\u003cbr\u003e06:28 PUBLISHING STRUCTURE\u003cbr\u003eThis section takes a brief look at the organizational structure of the Penguin Group. Even for those who are familiar with Penguin, this is likely to be the peek inside the global publishing company.\u003cbr\u003e\u003cbr\u003e07:30 COVERS BY ERA\u003cbr\u003ePenguin made a name for itself with its series of cover designs. Over the last seven decades, it has continuously introduced new and unforgettable designs. B takes a brief look at some of the publishing house’s major works by decade.\u003cbr\u003e\u003cbr\u003e09:36 ONE NOVEL BY THE DIFFERENT PUBLISHERS\u003cbr\u003eIn some cases, the copyright of a single novel can be acquired by multiple publishing houses. B takes a closer look at the different approaches taken between other publishing companies and Penguin.\u003cbr\u003e\u003cbr\u003e10:38 PENGUINS FROM THE DIFFERENT DECADES\u003cbr\u003ePenguin has reprinted some of its titles, with intervals as short as every few years, and others as long as a few decades. 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What were once carefully stored in plastic covers were taken out and are now presented on the pages of this magazine.\u003cbr\u003e\u003cbr\u003e13:47 INTERVIEW 03\u003cbr\u003eThis Penguin collector is widely known in the U.K. for his Penguin collection that media outlets such as the BBC have covered. The entire home actually looks like a Penguin museum, and B met the interviewee to share a number of stories that could not be heard anywhere else.\u003cbr\u003e\u003cbr\u003e14:52 BOOK FORMATS\u003cbr\u003eBooks are published in vast variety of formats, ranging from hardcopy collections to e-books. Penguin’s signature paperbacks, come in a wide range of formats as well. This section compares a wide range of books that come in different sizes and designs.\u003cbr\u003e\u003cbr\u003e15:54 A BOOK’S WORTH\u003cbr\u003ePenguin attempted to introduce affordable reading materials for everyone, regardless of their income level, and this has remained an essential element to the company’s business. Based on consumer price indexes in each era, this section compares how much a Penguin title was worth when it was sold at six pence with a current Penguin title.\u003cbr\u003e\u003cbr\u003e18:66 PENGUIN SPOTTING\u003cbr\u003ePenguin titles can be spotted in unlikely places, from barber shops to clothing stores to cemeteries. Indeed, one gravestone we found had an epitaph design inspired from Penguin’s signature book cover design.\u003cbr\u003e\u003cbr\u003e21:73 B’S CUT\u003cbr\u003eWhether a book or movie title, a brand name remains entrenched in someone’s memory because it represents something special to that particular person. 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B also examined some popular brands from Ireland and Britain.\u003cbr\u003e\u003cbr\u003eTypes \/ Stout\u003cbr\u003e\u003cbr\u003e26 FESTIVAL\u003cbr\u003eGuinness is an ale, and ales have gained massive popularity around the globe. Every August, London hosts the world’s largest ale festival, attracting more than 700 brands. The editors had the chance to talk with participants and find out what ale means to them.\u003cbr\u003e\u003cbr\u003e32 INNER SPACE\u003cbr\u003eThis section delves into the Irish beer company’s signature product line, along with their pint glasses, devices for ensuring that even canned or bottled beer tastes its best, and souvenirs.\u003cbr\u003e\u003cbr\u003eLine Up \/ Pint Glass \/ Implements\u003cbr\u003e\u003cbr\u003e42 GUINNESS MASTER\u003cbr\u003eTo ensure the taste and quality of Guinness beer sold around the globe, Guinness has a quality assurance team in every country. 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It is magazine for people delight in celebrating the planning of a journey. It is for the enthusiasts and for the true believers who experience the journey in their mind before immersing themselves in the adventure itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCURVES Northern Italy takes you across the most spectacular passes in northern Italy. Starting from the Gaviapass, we travel to the Stelviopass into the heart of the Dolomites. Special highlights along this route include the Gavia Pass, Stelviopass, the Manghen Pass, the Giau Pass, the Three Peaks and the passes around the »Sella Ronda«. These classics were photographed from a helicopter. This time we finish our trip in Venice. 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Under Baussan’s vision, the company continued to flourish by offering high-quality beauty products concocted with essential oils extracted from the verdant fields of Provence. 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Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":6961456644126,"sku":"","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_40_san-pellegrino_cover.jpg?v=1516574286"},{"product_id":"curves-magazine-number-9-german-coast-and-denmark","title":"Curves Magazine – Number 09: Northern Germany \/ Denmark","description":"\u003cp\u003e\u003cstrong\u003eCurves – Soulful Driving is an enthusiasts magazine produced in high quality for people who are passionate about driving cars, riding motorbikes or cycling and are in search of pleasure and adventure on the road. People who want to escape the day-to-day routine and would like to fulfil an exclusive dream. It is magazine for people delight in celebrating the planning of a journey. It is for the enthusiasts and for the true believers who experience the journey in their mind before immersing themselves in the adventure itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou do not need to go to California for scenic coastal roads or relaxed cruising - not when you have that right on your doorstep in Europe. Instead of chewing gum, eating burgers and drinking Coca-Cola, your traveling companions will experience liquorice, tea and shrimp rolls. In the latest Curves volume, We travel the German coastline from von Emden to Hamburg, visit the North Frisian island Sylt, and take a trip to Denmark. From Klitmoeller we goe to Copenhagen and Lübeck. The journey comes to an end in between seaside resorts and chalk cliffs on Rügen, an island in the Baltic.\u003c\/p\u003e\n\u003cp\u003e256 pages\u003cbr\u003ebilingual: German\/English\u003cbr\u003eFormat: 21 x 28 cm\u003c\/p\u003e","brand":"Curves Magazine","offers":[{"title":"Default Title","offer_id":7085125763102,"sku":"","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_curves-magazine_northern-germany_denmark_09_cover_9b904c11-faf7-4ab4-abb3-90c87c0e35a8.jpg?v=1547564624"},{"product_id":"darling-magazine-issue-22-expanse","title":"Darling Magazine – Issue 22: Expanse","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDarling is…the art of being a woman.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(255, 42, 0);\"\u003e(Attention: Comes with the little damage)\u003c\/span\u003e \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDarling Magazine holds the modern mold of woman up to the fire to evoke a discussion on femininity and re-shape an authen\u003c\/span\u003e\u003cspan class=\"text_exposed_show\"\u003etic design. Darling is a catalyst for positive change; leading women to discover beauty apart from vanity, influence apart from manipulation, style apart from materialism, sweetness apart from passivity, and womanhood without degradation. \u003cbr\u003e\u003cbr\u003eDarling welcomes a renaissance wholeness in life by embracing \"personas\" that the modern woman wearing many hats can relate to: the intellectual, the dreamer, the stylist, the achiever, the beautician, the humanitarian, the relator, and the hostess. Stylistically written to readers as friends, Darling challenges modern thought while providing hope and substance to women who want to shape and grow their own hearts, and in doing so, shape the heart of the world. \u003cbr\u003e\u003cbr\u003eDarling leads women to practice the arts of virtue, wit, modesty, and wisdom—all the while creating beauty and embodying love. Darling says women are not only interesting, but original, not only good enough, but exceptional—not just here, but here for a purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTABLE OF CONTENTS\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Dreamer - “They are Keone and Mari.”\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003eKeone and Mari Madrid spend time telling the truth about choreography, love, and what they look forward to achieving in the future (hint: it’s not just worldwide notoriety from World of Dance).\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Achiever - “Girls. Boys. Ladies. Men.” by Courtney Seard\u003c\/strong\u003e\u003cbr\u003eThis compelling essay by a communications expert asks the question we seem to be ignoring; should it matter that professional women at the top of their field are called #Girlboss, and why?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Hostess - “Late Night Munchies” by Joy the Baker\u003c\/strong\u003e\u003cbr\u003e3 mouth-watering recipes from one of our ultimate favourite chefs, authors, and general cake and donut connosuiers, blog queen Joy the Baker has us craving snacks all day and night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Intellectual - “We Can Walk Together: The Gender Divide” by Ashley Abercrombie\u003c\/strong\u003e\u003cbr\u003eOne of our favourite writers speaks from personal experience and explains why the future is female…and that men are not only a vital part of that future, but we really do want them to be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Stylist - “On my own Body” by Cassidy Boatright\u003c\/strong\u003e\u003cbr\u003eOur own Visual Media Director gets real questioning the efficacy of lingerie advertisements aimed at men, and considers a new path forward in our perceptions of why we wear what we do under it all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Confidant - “Lady Talk with Kathryn Hahn.”\u003c\/strong\u003e\u003cbr\u003eKnown for an incredible variety of roles in which we all have laughed or cried (or both) with her characters, Kathryn Hahn spent some time chatting with us about first loves, present passions, and why she always wanted to live in Little House on the Prairie.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text_exposed_show\"\u003e\u003cstrong\u003eInside the Beautician - “Who Told You That?” by Kahu de Beer\u003c\/strong\u003e\u003cbr\u003eA piece reflecting on the moments we were first criticised for our appearance and giving steps to change history.\u003cbr\u003e\u003cbr\u003eInside the Explorer - “Denmark; so Hygge” by Melanie Loon\u003cbr\u003e\u003cbr\u003eA travel contemplation through the seaside and food articulation of peaceful, strong Denmark.\u003c\/span\u003e\u003c\/p\u003e","brand":"Darling Magazine","offers":[{"title":"Default Title","offer_id":7356206710814,"sku":"","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_darling-magazine_22_cover_be678abb-ea83-4115-b933-31a2546f4547.jpg?v=1522346416"},{"product_id":"magazine-b-issue-62-moleskine","title":"Magazine B – Issue 62: Moleskine","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eFamous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.” Since then, Moleskine has pursued a brand image of “a book yet to be written,” the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.\u003c\/p\u003e\n\u003cp\u003eCONTENT\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTRO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEDITOR’S LETTER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMEMORY LANE\u003c\/strong\u003e\u003cbr\u003eMemories of Moleskine notebooks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIMELINE\u003c\/strong\u003e\u003cbr\u003eA chronicle of core Moleskine items over the ages\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTO THE MARKET\u003c\/strong\u003e\u003cbr\u003eThe Moleskine shop and cafe in Milan, Italy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOPINION\u003c\/strong\u003e\u003cbr\u003eIsabelle Boinot, artist\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLINEUP\u003c\/strong\u003e\u003cbr\u003eMoleskine’s brand-defining product family\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVALUES\u003c\/strong\u003e\u003cbr\u003eSymbolic elements of Moleskine’s trademark notebook\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eALTERNATIVES\u003c\/strong\u003e\u003cbr\u003eCompetitors with their own edge\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOPINION\u003c\/strong\u003e\u003cbr\u003eYoung-man Huh, cartoonist\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMY TOOLS\u003c\/strong\u003e\u003cbr\u003eThe people who use Moleskine as part of their toolkit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eON THE DESK\u003c\/strong\u003e\u003cbr\u003eMoleskines on a creative’s desk\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOPINION\u003c\/strong\u003e\u003cbr\u003eSylvie Betard, stationery brand founder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSHOPS\u003c\/strong\u003e\u003cbr\u003eRetail presence of Molekine in three European cities\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePAIRING\u003c\/strong\u003e\u003cbr\u003eProducts that look even better with Moleskine\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRECORDED\u003c\/strong\u003e\u003cbr\u003eThe power of records\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBRAND STORY\u003c\/strong\u003e\u003cbr\u003eMoleskine’s birth and growth\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMANUFACTURING\u003c\/strong\u003e\u003cbr\u003eA manufacturing process that prioritizes the environment\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLLABORATION\u003c\/strong\u003e\u003cbr\u003eSpecial releases created through various brand collaborations\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCREATIVE RELATIONSHIP\u003c\/strong\u003e\u003cbr\u003eMoleskine’s four languages of creation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIMELESS THOUGHTS\u003c\/strong\u003e\u003cbr\u003eIn the words of artists who created the Moleskine stories\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTERVIEW\u003c\/strong\u003e\u003cbr\u003eArrigo Berni, Moleskine CEO\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIGURE\u003c\/strong\u003e\u003cbr\u003eMoleskine in numbers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREFERENCES\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOUTRO\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003c\/h4\u003e","brand":"Magazine B","offers":[{"title":"Default Title","offer_id":7585382268958,"sku":"","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/7841\/products\/coffeetablemags_magazine-b_62_moleskine_cover_a5ff5967-5e82-4cf9-8412-a1251b32a49b.jpg?v=1523284874"},{"product_id":"magazine-b-issue-63-ikea","title":"Magazine B – Issue 63: Ikea","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eIkea began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision “to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales.\u003c\/p\u003e\n\u003cdiv class=\"story\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"social-and-buy clearfix\"\u003e\u003c\/div\u003e\n\u003cp\u003eCONTENT\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTRO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEDITOR’S LETTER\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOVERVIEW\u003c\/strong\u003e\u003cbr\u003eThe current trends and influences of Ikea over the last 10 years noted by the media\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA WALK THROUGH THE TOWN\u003c\/strong\u003e\u003cbr\u003eThe meaning of residence observed through the daily life of Västra hamnen in southern 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philosophy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVALUES\u003c\/strong\u003e\u003cbr\u003eFour principles that make Ikea an unrivaled brand\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDO IT YOURSELF\u003c\/strong\u003e\u003cbr\u003eA beginner and a veteran tackle the DIY assembly process\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTO THE STUDIO\u003c\/strong\u003e\u003cbr\u003eIkea Communications, where all of Ikea’s images are made\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCATALOG\u003c\/strong\u003e\u003cbr\u003eThe Ikea catalog, read by more than 200 million consumers in 35 languages\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTORE VISIT\u003c\/strong\u003e\u003cbr\u003eThe strategies and characteristics of Ikea stores\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTASTING THE MOMENT\u003c\/strong\u003e\u003cbr\u003eIkea’s food operations reflect the identity of its birthplace\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSWEDISH 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Nars","description":"\u003cp\u003e\u003cstrong\u003eMagazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe cosmetic brand Nars was founded in 1996 in New York by French makeup artist François Nars. At launch, the brand offered only 12 shades of lipstick, but the inimitable colors offered were an early demonstration of the brand’s strengths. Nars was also among the first to make unconventional choices of models for commercial beauty campaigns, boldly suggesting a new idea of feminine beauty.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCONTENT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eINTRO\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePUBLISHER’S NOTE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCOMMENTS\u003cbr\u003eComments and reviews made by Nars users in social media\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSHOPS\u003cbr\u003eNars flagship stores filled with the brand’s consistent language\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOPINION\u003cbr\u003eHwakyung Chung, Vice President of Private Brand Division, Shinsegae Department Store\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLINEUP\u003cbr\u003eIdentity\u003cbr\u003eThe freewheeling identity of Nars products becomes apparent in the flexibility of their use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUSER CHOICE\u003cbr\u003eAttraction\u003cbr\u003eFactors affecting purchases and brand choices in cosmetics\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOPINION\u003cbr\u003eWonhye Ko, makeup artist\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMARKET\u003cbr\u003eBase Makeup\u003cbr\u003eThe market for base makeup is dominated by traditional cosmetic brands\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor Makeup\u003cbr\u003eColor makeup is where the individuality of different brands is dramatically revealed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eINNER SPACE\u003cbr\u003eAesthetics\u003cbr\u003eNars’ brand language stems from the aesthetic sense of the founder\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOPINION\u003cbr\u003eJulia Juyeon Kang, editor in chief of Elle Korea\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVIEW\u003cbr\u003eSelf-Expression\u003cbr\u003eNars users express their beauty in their own ways\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBACKSTAGE\u003cbr\u003eNars shines on the backstage of fashion shows\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBRAND STORY\u003cbr\u003eNars was born out of the artistic inspirations of ￼a makeup artist\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCAMPAIGN HISTORY\u003cbr\u003eNars campaign images go beyond conventional stereotypes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eQUOTES\u003cbr\u003eFounder François Nars’ philosophies on makeup and the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEADQUARTERS\u003cbr\u003eInterview\u003cbr\u003eLouis Desazars, CEO of Nars Cosmetics Sada Ito, International Lead Makeup Stylist\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eoffice\u003cbr\u003eNars Headquarters at New York\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFRANÇOIS NARS\u003cbr\u003eInspirations\u003cbr\u003eThe artistic worlds and muses that inspired Nars\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePublications\u003cbr\u003eArt books showing the brand’s identity and emotional discourse\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInterview\u003cbr\u003eFrançois Nars, Founder \u0026amp; 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